City centers lost their dignity

This Series of Posters is dedicated to the typeface “Century” created by Morris Fuller Benton in 1919 for the American Type Founders. That typeface stands for elegance, simplicity and especially for commercial goods, which are using serif typefaces to show their cultural heritage and their reference to products which are preferred by the bourgeoisie. Therefore, I did a series of three posters about investment/commercial architecture in German cities, using only cuts of the typeface “Century”.
        My impression is, that free space in city centers is often occupied by chains of stores like H&M, DM (drug-store), REWE (supermarket) and hotel groups. The architecture of those stores is often pragmatic and fails the development plan and the typical and individual look of cities. Investment-architecture as itself is characterized through modern glass elements, exposed concrete and stylish design elements at their façades.
        My aim was to found a new store in the boring and capitalistic style of those stores, called “DIGNITY”. This store, so the idea, will be soon everywhere in your city and claims to be the new way of shopping. In the first poster the opening of DIGNITY is announced, while in the second poster the brand tells you, that you’ll be able to find it at a lot of places in your city, soon. The third poster clears up the advertisement language and warns about sell-outs of space in cities; also it declares that cities have lost their dignity. Read more here.